Potable Water

 MARKET TRENDS 

The global bottled water market size was estimated at USD 303.95 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030.

Market trends for potable water focus on sustainability, technology integration, and increased demand due to population growth and urbanization. Desalination, water reuse, and smart water management systems are gaining traction to address water scarcity issues. Additionally, there's a growing emphasis on public-private partnerships and investment in water infrastructure to ensure reliable access to clean drinking water.

MAJOR PLAYERS

• Bisleri International Pvt. Ltd.: Known for its packaged drinking water products, Bisleri is one of the leading brands in India.
• Kinley (The Coca-Cola Company): Kinley offers purified drinking water and is a prominent player in the bottled water segment.
• Aquafina (PepsiCo): Aquafina is another popular brand providing purified drinking water in India, manufactured and distributed by PepsiCo.
• Nestlé Pure Life: Nestlé Pure Life offers purified drinking water and is part of Nestlé India's portfolio of brands.
• Himalayan (Tata Global Beverages): Himalayan is a premium natural mineral water brand owned by Tata Global Beverages (now Tata Consumer Products).
• Kingfisher:(United Breweries Group): Kingfisher, known primarily for its beer, also produces packaged drinking water under the Kingfisher brand.

The exact amount of minerals and water capacity needed in a portable water bottle can vary depending on consumer preferences and regional regulations. However, here are some general guidelines and strategies to consider:

• Mineral Content:  Aim for a balanced mineral content that enhances taste and provides health benefits. This typically includes essential minerals like calcium, magnesium, potassium, and sodium. Conduct market research to understand consumer preferences regarding mineral content, considering regional variations and dietary trends.
• Water Capacity: Offer a range of bottle sizes to cater to different needs and occasions. Common sizes include 500ml, 1 liter, and 1.5 liters. Consider portable and convenient packaging options for on-the-go consumption, such as lightweight and recyclable PET bottles.
• Purification Process: Implement advanced water purification technologies to ensure high-quality and safe drinking water. This may include processes like reverse osmosis, UV sterilization, and activated carbon filtration. Highlight the purification process and quality assurance measures to build trust and confidence among consumers.
• Natural Source: Source water from natural and pristine locations known for their purity and mineral-rich properties. Communicate the source of the water and its unique attributes to appeal to consumers seeking premium quality and authenticity.
• Customization: Offer customization options to cater to diverse consumer preferences. This could include flavored water variants, enhanced with natural fruit extracts or infused with vitamins and antioxidants. Provide low-sugar or sugar-free options to appeal to health-conscious consumers.
• Packaging Design: Invest in attractive and functional packaging designs that stand out on shelves and convey the brand's identity. Consider eco-friendly packaging materials and designs that minimize environmental impact and resonate with environmentally conscious consumers.
• Marketing and Promotion: Develop marketing campaigns that highlight the health benefits, purity, and taste of the portable water. Leverage digital marketing channels, social media influencers, and experiential marketing events to engage with consumers and create brand awareness.

By focusing on these strategies, portable water companies can create products that meet consumer needs and preferences, leading to increased adoption and preference among consumers.

Click here to know about the success story of Bisleri 

Until the next time it's Gehna Mittal signing off!!