AMUL ORGANIC

Amul, a renowned name in the dairy and food industry, has recently expanded its product line with the introduction of 'AMUL ORGANIC.' 

With a diverse range of organic offerings, Amul aims to make healthy, pesticide-free food accessible to all, while supporting sustainable farming practices and ensuring fair revenue for farmers.

The launch of AMUL ORGANIC signifies a significant step towards promoting a healthier lifestyle and enhancing the wellbeing of consumers across India

Business Model ( Inspiring Nations Worldwide )

- Entered the Organic Food Market in 2022

- Product Range: The company has launched 22 products, including atta, pulses, rice, ginger, turmeric, and more. Tea, sugar, and jaggery will be introduced soon.

- Extensive Retail Presence: Amul Organic products are available at over 50,000 outlets across India.

- Farmer Engagement: The initiative involves 3.6 billion farmers, providing them with a high share of the revenue, up to 85%, while ensuring affordable prices for consumers.

-Connecting Producers and Consumers: Amul is bridging the gap between producers and consumers, allowing farmers to maximize their profits through a fixed income source and a wider consumer base. Consumers benefit from high-quality products at affordable prices.

Production Process:

Amul sources crops grown without pesticides from farmers, which are then processed and packed in organic-certified facilities. The Amul Organic range, backed by 75 years of trust and NPOP certification, aims to make organic food accessible and nutritious for every meal in India.

Products:

1. Organic Whole Wheat Atta: A staple rich in protein and energy, offering the goodness of organic nutrients.

 

2. Organic Besan: Made from high-quality organic chickpeas, free from synthetic fertilizers or pesticides, and rich in protein, carbohydrates, iron, and dietary fiber.

3. Organic Basmati Rice: A source of energy and carbohydrates, free from cholesterol and pesticides, offering premium quality at a budget-friendly price.

4. Organic Dehraduni Basmati Rice: Sourced from the northern Himalayan foothills, this premium rice is aromatic, organic, and budget-friendly.

5. Organic Sonamasoori Rice: Known for its association with South Indian cuisine, this pesticide-free rice offers unique taste and texture.

6. Organic Chana Dal: A staple in Indian diets, offering rich flavor, aroma, and protein, free from pesticides and budget-friendly.

7. Organic Masoor Dal: Certified organic, unpolished lentils rich in protein, iron, carbohydrates, and dietary fiber.

Additional products include Organic Toor Dal, Organic Whole Green Moong, Organic Rajma (Chitra), Organic Kabuli Chana, Organic Whole Urad, Organic Red Rajma, and Organic Desi Chana.

Promotion Strategies:

1. Trust: The soft copy of the NPOP certificate is available on Amul's official website.

2. Media Advertising: Full-page ads in the Times of India on June 30, 2024, and The Hindu on July 23, 2024.

3. Major Sponsorships: Official partners with IPL and MasterChef.

4. Partnerships: Collaborations with Sunrisers.

5. Social Media: Regular posts on Instagram to engage with consumers.

CLICK HERE to visit the official website of AMUL ORGANIC, where you can view its certificate of authorization, explore all current promotions, sponsors, advertisements in newspapers, social media campaigns, and partnerships.

It is to be noticed that on the official e-commerce websites selling AMUL ORGANIC PRODUCTS there is a statement saying "Every effort is made to maintain the accuracy of all information. However, Actual product packaging and materials may contain more and/or different information. It is recommended not to solely rely on the information presented "

Hence as a consumer you should take care of the following points :

1. Check Labels: Read the actual product labels for accurate and up-to-date information.

2. Verify Allergens: Confirm allergen and dietary information directly from the packaging.

3. Compare Details:  Compare online descriptions with the packaging for any discrepancies.

4. Consult Support: Reach out to customer service for any clarifications.

5. Note Updates: Be aware of any changes in product formulation or packaging.

6. Follow Instructions: Adhere to any storage or safety instructions provided on the packaging.

In a nutshell , Amul has made a significant move into the organic food market with the launch of 'AMUL ORGANIC,' offering a diverse range of pesticide-free products. This initiative not only provides consumers with high-quality, affordable organic food but also supports sustainable farming practices and fair revenue distribution to farmers. With a strong retail presence and robust promotional strategies, Amul is well-positioned to promote healthier lifestyles across India.

Until the next time , It's Productwizz signing off !!!